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PUBLISHED PERSPECTIVE
Stop Pitching the Institute. Pitch the Stack.
MedCity News Influencers | August 26, 2026
Why health-tech adoption depends on whether health systems can absorb new technology.
Health-tech adoption is often treated as a product problem. In practice, strong products can still fail when clinical workflows, organizational structure, incentives, and commercial logic are not aligned to absorb them. This piece examines that operating gap and why vendors should evaluate health systems for coherence, not just scale or prestige.
Product quality is not enough
Strong products still fail when the surrounding system cannot absorb them.
The moat is coherence
Structure, incentives, workflows, and technology must reinforce one another.
The gap is three-sided
R&D, clinical operations, and commercial strategy must work together.
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